Through sponsorship, we educate and co-ordinate volunteers to remove rubbish from our marine environment

teamwork on the beach at seacleaners

The SEA CLEANERS Trust’s contractor Hayden’s Harbour Clean Ltd has removed over 8.8 million litres of waste from our waterways since 2002

We are Results Driven

  • 5

    Years and still going strong
  • 8.8 million

    Total volume in litres of rubbish removed from the coast by SEA CLEANERS Trust’s contractor Hayden’s Harbour Clean Ltd since 2012
  • 285

    Total shipping containers filled with loose litter
  • over 85 million

    Total estimated number of pieces collected
  • over 160 Thousand

    Total volunteer hours co-ordinated

Sea Cleaners is a non-profit organisation with a Big Vision

The vision of Sea Cleaners, is to preserve New Zealand’s Coastline for the benefit of the marine life and for the enjoyment of all users.

Our long term strategy is to educate people, particularly our young people, to dispose of their rubbish in eco-friendly ways, including recycling, and so not to harm the environment.

We will build awareness of the project’s vision and goals, create networks of collaborators, assisting the local charities, schools, community groups, iwi and corporates to work together, and educate people of the consequences of littering and work to stamp it out. However, we acknowledge that there is a problem of litter and rubbish entering our waterways and ultimately contaminating our coastlines and the sea. Accordingly, Sea Cleaners, through sponsorship, have co-ordinated volunteers to remove rubbish from our marine environments for the past 5 years.

As funding permits, the team will grow; more vessels, crews and educators will be deployed, one harbour/stretch of coastline at a time, focusing initially on those adjacent to major population centres.

In the news

Hawaiian and local iwi youth leaders join forces to tackle Rangitoto Island litter (March 06 2019 - NZ Herald)

Te Karere (Rangitoto Island clean up highlights need for 'mindful' disposal of rubbish)

Sea Cleaners collecting 10,000 litres of rubbish a day (June 15 2018 - Newshub)

Navy and Sea Cleaners tackle more than 50,000 litres of rubbish (April 23 2017 - Stuff)

More funding for Sea Cleaners in Northland (February 24 2017 - Northern Advocate)

4.3 million litres of plastic and counting - Hayden Smith's mission to clean up our waterways (February 23 2017 - Stuff)

Sea-cleaning charity to set up in North (May 02 2016 - NZ Herald)

Educational, Capacity Building Programme

Raising awareness, and up-skilling students and teachers with the knowledge to organise their own coastal clean-up events regulary.

Education at seacleaners

Reaching Out to the World

In 2015, Sea Cleaners became associated with the Ocean Aid Music Festical, which is held in Hawaii and is focused on increasing awareness of waste in our oceans through the universal language of music.

Education at seacleaners


Educational Animation

Death By Plastic

Billabong Crew Support

Volunteer Work

Waitemata Harbour

North Pacific Gyre Voyage

Volunteers at seacleaners

Thank you to all our financial sponsors

Official product suppliers & collaborative supporters

Our Team

Operations Crew

Tracey Taylor

Tracey is an environmentally minded individual who has spent her life on & around the water. Homegrown in the Bay Of Islands Tracey is looking after our Northland operations with great community networks Tracey is helping our team engage with local support.

Niall Malone

Niall started off as a community volunteer. We are now very pleased to have Niall join our team full time. Niall has lived on the shores of the Manukau Harbour his whole life and has a passion for the Ocean spending his spare time sailing.

Captain Craig Hoskins

Captain Craig Hoskins, has been with our team since November 2016, and was the first new crew addition to the expansion program as SEA CLEANERS team multiplied. Craig's bound full energy and willingness to help us to deliver a world class service is perfectly timed as we seek the stability and reliability from our new team members who are helping us take this vision forward. Thanks Craig, for your reliability and positive attitude towards the SEA CLEANERS mission.


Sir Bob Harvey KNZM QSO

Sir Bob Harvey KNZM QSO (born 24 November 1940) was the mayor of Waitakere City, one of four cities and three districts which until 2010 administered the Auckland urban area in New Zealand. He received the New Zealand Medal for Community Service in 1990 and was awarded honorary citizenship of Waitakere Sister City Ningbo, People's Republic of China in 2005. He was knighted as a Knight Companion of the New Zealand Order of Merit in the 2013 New Year’s Honours list.

Captain Charles Moore

Captain Charles Moore is based in Long Beach California and is the founder of the Algalita foundation. He has conducted ocean and coastal sampling for plastic fragments through more than 40,000 miles of the North Pacific Ocean, across 22 degrees of latitude and 70 degrees of longitude. His latest 10,000 mile voyage took him and his crew two-thirds of the way to Japan across the International Dateline. Captain Moore's work has been highlighted in numerous major media outlets, including ABC’s Nightline, Good Morning America, National Public Radio, Rolling Stone, and The Wall Street Journal.

In June 2012, Thompson Rivers University in Kamloops, Canada, bestowed Captain Moore with a well-earned Doctor of Laws Honoris Causa. His work has been published in multiple scientific journals and magazines. His first book, Plastic Ocean, was published in October 2011.


Jon Lamb

Jon Lamb started his career with a multinational pharmaceutical company. At thirty was one of the youngest CEO’s in the Group.He then joined, what was to become one of New Zealand’s largest corporate conglomerates, as one of the Managing Directors working in the agricultural industry. He was involved in major company restructures and assessing strategic relevance of new industry initiatives within the group.

He left the corporate world and through an MBO set up the first of a series of privately owned companies including a consultancy that focused on company restructure. One of the high profile restructures was that of the then New Zealand Kiwi Fruit Marketing Board into a limited liability company and the international development of their brand Zespri, which he created working with Interbrand in London.

He has been involved with startup biotech companies. Has attended a number of International Biotechnology Conferences and given presentations to select groups of VC and Institutional investors. During this period, he built up an international network of both influential scientists and investor groups. He is a director of a privately owned pharmaceutical company. He is also Executive Chair of an early stage consumer goods company based in Auckland. He is a trustee of a NGO that is focused on environmental issues.

He has held directorships of both public and private companies. Through his international experience, that spans thirty years. He has developed an international network of highly talented senior business executives. He has been a guest speaker at international strategic symposiums. He was one of four guest speakers advising the Strategic Planning Council of the then newly elected Mandela Government on international marketing initiatives. He was an advisor to the Thai Government on strategic marketing issues through the 2000’s. He is a director and chair of a number of privately owned companies.

Ludo Campbell-Reid

Ludo Campbell-Reid is Design Champion and Manager Environmental Strategy & Policy Department at Auckland Council. He is an internationally recognised urban designer and planning specialist with over 18 years of senior public and private sector experience gained on high profile city transformation projects in South Africa, London, and New Zealand.

Campbell-Reid competed as a rower for England at the World Championships in Czechoslovakia in 1986, and designed the boat that took Stephen Redgrave to his fifth Olympic Gold, in the coxless four at Sydney in 2000.

Captain Hayden Smith

New Zealand Local Hero of the Year - 2017 New Zealander of the year awards.

Founder of the commercial marine litter collection concept in Auckland City 2002, and visionary for the Sea Cleaners plan of work. 2011 Local Hero Medallist for the New Zealander of the year awards. He has over 16 years’ experience on the water as a contractor to the Watercare Harbour Clean-Up Trust. Hayden has extensive marine litter collection knowledge from co-ordinating the removal over 8.5 million litres of rubbish from the Waitemata Harbour and surrounding waters. He has directed the co-ordination of over 160,000 volunteer hours of individual support for the concept. He has also co-ordinated a personal expedition to the North Pacific Ocean to raise awareness of litter in the North Pacific Gyre, and has promoted the positive effects of working locally within local communities to solve global issues. Hayden is a founding Trustee of this project to ensure the fulfilment of the plan and its objectives.

Penny Whiting MBE

Penny Whiting MBE has been involved in the Waitemata Harbour Clean up Trust since its inception and now a Trustee on the Watercare Clean up Trust.

Penny has done 9 years on Auckland City council and serves on several Trusts and boards in the city.

The Penny Whiting Sailing School is been operating in Auckland for 47 years out on the Waitemata Harbour aboard Penny's 50 foot yacht Endless Summer. Penny has had more than 33,000 students through her learn to sail programme and is still running her classes in the summer months.

The Auckland (Waitemata) Harbour is very precious to her and with her many hours on the water she understands boats, tides, wind and the need to pick up litter that has entered our waterways. Penny has a practical common sense approach to the operation and management of Sea Cleaners.

Dave Rouse

Dave Rouse is the “exception to the rule” greenie who loves business. He likes to not only grow businesses, but also leave a footprint of improvement both on an environmental point of view, as well as financially.

He is qualified as an Aircraft Engineer and he is a Commercial Pilot.

Dave’s business focus is on leadership and buying into, or starting up businesses, building them up to be successful, and then selling. He is the current Director of Filtration Technology Ltd (FILTEC), which specialises in water & wastewater treatment and industrial process filtration.

Advisory Trustees

Wayne Brown

Wayne Brown has a reputation for being second to no one when it comes to “fixing” non-performing companies, boards and corporations. Putting the lights back on in Auckland, getting Gisborne and Northland Hospital services back on their feet, sorting the digital drivers licence fiasco and delivering the new Auckland Hospital on time and on budget are among his achievements.

He is also a highly successful businessman in his own right with interests in land development, television channels, surf wear and leisure clothing.

An engineer by profession, Wayne Brown always wanted to be master of his own destiny. Now, as a company chairman, property developer, successful businessman, former manager of the New Zealand surfing team and a keen surfie himself, he most certainly is.

Wayne is former chairman of Northland Health Ltd and was the longest serving of NZ’s hospital chairmen. He attributes Northland Health's economic recovery (transformation from a $7 million deficit in 1993 to a $500,000 surplus in 1997) to steady progress and a focus on the improvement of health.

Manukau Harbour